About us

IF is a company created for those seeking the unexpected. Since its foundation in 2006 IF has established its reputation curating unique art experiences, celebrations and retreats, each specifically designed for a network of culturally driven clients from all over the world. Institutions, personalities and discerning travelers alike rely on us to create memories of a lifetime, for themselves and for the ones they care.

The founders

Filippo Cosmelli and Daniela Bianco are the husband and wife team behind IF. Filippo is an art historian, entrepreneur and an occasional writer. He is the creative soul of the company. Daniela is an architect with an international background, expert of fashion and style. She is IF managing director and the talented mother of their three boys. Their stories have been published and featured in international magazines among which Departures, GQ, Icon, Il Sole 24Ore, The Rake, Vanity fair, Vogue, How to spend it/financial times. As pioneers in the field of experiential luxury, Daniela and Filippo also create communication projects and offer consultancy services to brands and corporations in search of original strategies to seduce their best clients.

Our team

We are thankful to our extraordinary team of young, enthusiastic and highly inspirational assistants, managers and producers that everyday help us to create wonderful experiences. Our network also includes the finest guides, hosts and local experts to ensure an unparalleled level of service wherever we work.

Social commitment

Our mission is to promote the lesser-known treasures of our cultural patrimony, but also to protect their very fragile balance. This is why we support INVISIBLE HERITAGE, a foundation committed to preserving the overlooked wonders of Rome.


IF book is an editorial project curated by IF creative team, with the help of young, talented photographers and graphic artists. Each IF Book presents a thematic retrospective of the most beautiful places we have had the privilege of discovering, to help keeping their memory alive.